UKNM: How to increase banner click through rates

[jason]

 >>Panlogic's vision is of rich media banners being delivered to targeted niche

sites where the user is already interacting with a chosen site and has no

interest in being sent off to the advertiser's site but purely wants to add

(purchase, receive information, enter a competition etc.) to their existing

interest.


We've been experimenting with competitions in banners at 

http://www.loquax.co.uk and http://www.bannercomp.co.uk - it's 

nothing special, just pure HTML delivered occasionally in place of 

the usual graphic banner (http://www.loquax.co.uk/wwwcomp/ for 

example - reload, if you don't see it).


The whole thing for us is in it's infancy, but we know Loquax can 

generate good competition clickthru's, and so wanted to see if we 

could utilise the banner space with the ultimate aim that someone 

may actually pay for it one day (there's a flying pig....).


Jason


--

Winner of The Readers' Choice - The Net Awards 2000

The UK Online Competition Portal

Loquax - http://www.loquax.co.uk

Tel. 07803 165125 



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