Re: yahoo was Re: UKNM: Word.com

[Severina Publications]

OK, here goes <deep breath>


YAHOO SUCKS


on many levels:


1) As a user


You are using a product that is so out of date as to be useless. Count the

404's as a start! And have you seen how long it takes to get in there in

some cases? One client I had was accepted into Yahoo 3 months after he had

gone into liquidation! Newbie surfers are sent to Yahoo and believe that if

it ain't in there, it don#'t exist. Yahoo is out of date and nowhere near

representative of the web today.



2) As a website owner


I was lucky and got accepted in 2 weeks - others take months, nay years to

be accepted. Reasons? Too many sites already in that category, sitre not

well enough designed, no domain name, reviewer had argument with

boy/girlfriend. Who knows?


3) As an advertiser


Phenomenally high CPMs mean that only the larger companies can afford to

advertise on Yahoo. I spent 2 hours on a sales call with a Yahoo rep

recently who basicall said that they weren't aiming towards anyone that had

less than �50K per year to spend. Come on guys!!! What about the smaller

businesses? Isn't it better to get 50 smaller businesses paying �500 a month

than 1 paying �5K per month? You do the maths.


This, of course is my personal opinion, and that of the clients I have

managed to drum it into :o)


Nikki Pilkington

Severina Publications

Because Internet Marketing Is More Than Just Great Design

http://www.severina.co.uk

infoseverina [dot] co [dot] uk (mailto:infoseverina [dot] co [dot] uk)

Tel: +44 (0)1908 605115/675070    Fax: +44 (0)1908 692555

ICQ: 9330127 



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