RE: UKNM: pharma co marketing

[Dr. Andree Bates]

I have 2 things that may help you with online pharmaceutical marketing.


Firstly, I recently wrote a Strategic Management Report for Financial Times

Healthcare on precisely this topic. It is entitled 'Principles for Effective

Online Pharmaceutical Marketing' and can be found at the

http://www.pharma.ft.com/ site if one searches with the title - or you can

email the person in charge of it at FT (now Informa)

edwin [dot] baileyinforma [dot] com

 and ask for details.This report assists

pharmaceutical companies understand the basics of marketing pharmaceuticals

using the Internet.


Secondly, our agency specialises in precisely that - online strategic

marketing of healthcare products - and the majority of our expertise is in

pharmaceutical products (both ethical[prescription] and OTC). As far as we

know, we are the only agency that specialise in this in the UK.


Hope this helps.


Best wishes


Andree

__________________________________________

Dr. Andree Bates

Mednet Media

The Medical Internet Specialists

http://www.mednetmedia.com

andree_batesmednetmedia [dot] com

__________________________________________

London Office

1 Northumberland Av. Trafalgar Sq. WC2 N5BW

Tel:+44-171-872-5597/Fax: +44-171-753-2848

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Tokyo Office

Kamiyacho Mori 14F,4-3-20 Toranomon 105-0001

Tel:

+81-3-5404-3454/Fax:+81-3-5404-3455_________________________________________



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