Re: UKNM: pricing

[Severina Publications]

I believe industry standard clickthru right now is 0.65%


so 2000 visitors would = 13 click throughs (maybe hehehe - i'm a designer

not a mathemetician...)


Obv this would change if you had a shit hot banner


HTH

Nikki Pilkington

Severina Publications

Because Internet Marketing Is More Than Just Great Design

http://www.severina.co.uk

infoseverina [dot] co [dot] uk (mailto:infoseverina [dot] co [dot] uk)

Tel: +44 (0)1908 605115/675070    Fax: +44 (0)1908 692555

ICQ: 9330127

----- Original Message -----

From: Dan Leighton <

danuk [dot] psi [dot] com

>

To: <

uk-netmarketingchinwag [dot] com

>

Sent: Wednesday, February 02, 2000 11:49 AM

Subject: UKNM: pricing



 > Anybody got a rule of thumb for 'average' click through rate on ads per x

 > hits to a site?

 >

 > e.g for 100,000 hits on a site (assuming 5 pages per user at 10 hits per

 > page = 2000 user sessions (ish)

 >

 > how many click throughs for those 2000 users?

 >

 > stupid question I know but perhaps someone has a better idea of how to

 > calculate ad revenue?

 >

 > dan

 > Dan Leighton

 > PSINet European Web Marketing Manager

 > +44 1223 577615



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