Re: UKNM: Funmail - The 'Big Yellow Envelope' Theory

[Tim Ireland]

----- Original Message -----

From: Jason Dale <

jasonloquax [dot] co [dot] uk

>

To: <

uk-netmarketingchinwag [dot] com

>

Sent: 05 August 1999 16:20

Subject: Re: UKNM: Funmail - The 'Big Yellow Envelope' Theory


> To be honest though the industry standard should be such that the picking

> process is entirely random although more aimed at magazines the following from

> http://www.ppa.co.uk/comp/ should apply

>

> "Arrangements should be made to ensure that the draw is totally at

> random. The drawing person should not be able to identify the entries while

> selecting the winner(s).


The few times I have seen the scrolling method used, the reasoning behind it

was that you can no more identify someone by their email address than you

can by their phone number or postcode. Weak justification with little basis,

but there you go...


> An independent trustworthy witness should oversee the draw."


I saw this happen once (in Australia, mind you) where the courier was

waylayed for 30 seconds to do this job!


Tim Ireland

Senior Copywriter

DESIGNERCITY LIMITED

Email:

timdesignercity [dot] com

URL: http://www.designercity.com

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