Re: dumb argument.

[Donald Harris]

christian griffith wrote:

> 

> i am sorry to keep this "client" argument going.  (i know it riffs the data

> types.)

> 

> but, to say an audience who may be interested in financial information are

> "stiff-necks" is way off, and i agree with the post making reference to that

> fact.

> 

> dude, redesign your paradigm, man.  I am 27 years old, ...hardly

> "stiff-necked", and chock full of 401k and mutual fund investments.  I care

> when Microsoft challenges Macromedia, cause i have stock in them.  I care

> when Interest rates go crazy, 'cause i'm in the house market.  I care when i

> see older people living poorly because they didn't save enough for

> retirement.  But, i also don't like white papers and boring brochures.  I am

> a product of the MTV media generation and since i'm flooded with so much

> information and media, you had better get my attention with something

> show-stopping.  that's the facts.....true for many of us in this arena, at

> this stage in the game.

> 

> Alan does a great job getting that information out in a hip, fun way, that

> screams "hey...even YOU can be financially secure!"

> 

> i just can't see the "stiff-necked" hot-shot Schwab broker regressing to

> inform himself with this type of general content.

> 

> sorry everyone, i will let this rest.  (debate is in my blood)


Good points, Christian. Perhaps it comes back to the basics of design at

its starting point... Who is your Audience?



Donald Harris

Paul Harris Design

http://mentalsoup.com/


"No amount of sophistication is going to allay the fact 

that all your knowledge is about the past and all your 

decisions are about the future." 

                            -Ian E. Wilson


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