RE: FLASH: OT: Kid Rock's strictly Flash4-*only* site

[John Dowdell]

fwiw, most people do already have the Macromedia Flash 4 Player

installed... according to Media Metrix's June consumer audit, 65% of their

focus groups could see Flash 4 content already, and over 90% could view at

least some Flash content.


A particular sub-audience may differ from those overall net norms, either

up or down... a site for accountants may have a much smaller percentage,

but at an entertainment-based site it's reasonable to conclude that nearly

all may already have the Macromedia Flash 4 Player installed. (For the

remainder, we're still seeing over ten millions completed downloads each

week.)


Each site needs to determine when to take advantage of new abilities.

Different sites will migrate at different times.


jd







John Dowdell, Macromedia Tech Support, San Francisco CA US

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