socialmedia

As you will of course be aware, last night was our Late Summer BBQ, with Bootlaw, Kingston Smith and Great British Chefs. It was a wonderful evening of delicious food and exciting discussion.

We're so glad so many of you could make it and it was brilliant to catch-up with you all.  Judging by the Tweets we've spotted last night and this morning, everyone had a fantastic time.

The debate about the best way for brands to engage, use and market with Facebook is raging as the social networks 700m strong userbase firmly places it on every marketer's radar. In this controversial guest blog by Mark Rogers of Market Sentinel, he investigates the numbers, the reality and gives brands 3 simple rules.

All this summer we have been looking at the effectiveness of Facebook for a variety of big brand customers. Here is what we have discovered, and for Facebook it doesn’t make pretty reading.

For the past 2 months I’ve taken on a community management role for a brand that have a community who don’t like to talk. That’s an understatement. They don’t comment, they barely click “Like” on Updates and all of this is causing me a headache.

I have a monthly meeting with the client about the brand and it’s taking a lot for me to explain to them that I am doing my job correctly.

At SoCon 2011 (Thurs 20th October) you'll hear marketers from world leading businesses and brands discuss their journeys of discovery in social media. From building and nurturing communities to the El Dorado of monetisation and co-creation.

We're delighted the organisers have offered one lucky Chinwagger the chance to win free conference tickets for themselves and a colleague.

Chinwag Live returns to London on Wed 5 Oct, 2011 with an evening session that explores what happens When Customer Service Goes Social, sponsored by Conversocial.

The impact of social media is having an increasing impact on the way organisations market themselves and interact with their customers. Conversations previously confined to phone or letter are now taking place publicly on Facebook, twitter and other social media channels.

Taking place right in the middle of National Customer Service Week our expert panel will look into the profound impact social media is having on how corporates interact with their existing and prospective customers. 

Chinwag's Sam Michel recently wrote about survey results claiming early adopters were growing weary of social media and when we spotted similar results in the recent wave of results from GlobalWebIndex from our friends at Trendstream, we asked for more detail.

And they didn't disappoint, here's a round-up of the five key trends from the 5th wave of their research. This analysis of key changes in behaviour is based on interviews with early 100,000 individuals in 27 key internet markets (full presentation is embedded below).

The Digital Brand Strategy Summit 2011 (22nd November) is designed to create a unique showcase from leading brands and industry experts on how to create, launch and implement an effective Digital Marketing Strategy for your brand.

We're delighted the organisers have offered 2 lucky Chinwagger(s) the chance to win a free conference ticket.

Social media influence and how to measure it, if that's even possible, is a red hot topic. A recent guest blog post from Simon Caine - I Hate Klout - kicked off a flurry of comments and twitter conversation - increasing his influence, perchance? Joanne Jacobs, one of those commenters kindly agreed to share her blog post and recent presentation on Influence & Marketing on Chinwag.

Last night I spoke at an event in London for marketing and PR practitioners on influence. I quite deliberately constructed a presentation which I knew would not be popular; I wanted to challenge marketing professionals on their focus on influencers as a mouthpiece for brands. Or perhaps more accurately, I wanted to tell them to stop what they were planning/doing and really think about why people are influencers to begin with.