socialmedia

Finding a channel is not difficult, but finding the right one for you can take time and research.

Quick Sprout, the digital marketing and social media hub, has released a useful infographic outlining the factors which influence the chance of retweets. Adhering to these guidelines will apparently boost the chances of your tweets being shared:

It’s one of the more popular narratives spun by technophobes and the perennially grim: the proliferation of mobile devices is facilitating an erosion of the very fabric of civilisation.

Naysayers delight in the perceived paradox that all of those social media platforms designed to bring people together are instead driving them apart. The online ego, they warn, is eclipsing the collective conscience via the promotion of a life lived inches from a pixelated screen.

Social Media Week London 2013 is approaching rapidly, and we're celebrating the release of two of our three Official Hubs!

Our SMWLDN HQ location is still being kept a secret, although we can confirm that it will be located in Covent Garden! Bloomberg's tech savvy offices in East London will serve as the location of our Business & Entrepreneurship Hub, while Virgin is hosting the Disruptors Hub in Paddington.

Honda's campaign was simple: tweet the reasons you hate your old vehicle and use the hashtag #wantnewcar.

The car giant then responded to individual gripes with entertaining videos posted to Vine and embedded in the company's tweets. 

It was a big hit, but just how did they do it?

Sharing and declaring are the foundation of social media, but businesses are still unable to decide on one issue: is there such a thing as the ideal post?

What makes consumers like a post? What makes them share? Answering these questions is tough, but can lead to an increase in awareness and stronger customer relationships.

Really clever things are happening on Vine and Instagram, two free social apps that ask us to communicate through images. Sift's Digital Engagement Manager, Elena Goodrum asks:

How can not-for-profits make the most of them?

Want a visually appealing, well structured, content rich website? Tick.

Want to analyse its performance? Not so much.