socialmedia

After lots of requests, we've managed to get The deadline for the UKTI mission to the Tokyo Games Show extended until this Friday, the 6th August.

The trip which includes industry briefings and round table sessions with experts from the Japanese games industry including leading games magazine publisher, Enterbrain also features a reception at the British Embassy.

Hubbub, an exciting new conference and exhibition for creative and marketing companies hits Manchester this October (13-14th). The event includes a conference, exhibition and series of satellite events covering social media, B2B marketing, experiential marketing and lots more.

We're delighted the organisers have offered two lucky Chinwaggers a free ticket to one of the four half-day conference sessions:

• The Future of Marketing - augmented reality and the future of marketing capability.
• Experiential Marketing with a focus on brand activation and virtual events
• B2B Marketing - including debate on marketing automation, is social media appropriate for B2B marketing and is traditional media dead?
• The role social media now plays across all media, marketing and communication sectors.

Entering the competition couldn't be simpler, just fill in the form below by Fri 6th August and one of the tickets could be yours.

I can already picture a new shelf being added to the awards cabinet at Wieden + Kennedy, following the Old Spice campaign. Let's take in some numbers:

In 48 hours, the team led by Brit, Iain Tait, produced 200 videos and wracked up 6,839,830 YouTube views (at time of writing ~72hrs from launch). The media coverage has been almost universally positive, even daring to engage with the notorious troublemakers at 4chan.

OK, so the title might be over-stating the case just a fraction, but the value of the good old-fashioned display advert is certainly suffering.

A recent comScore study claims that while Facebook and MySpace represent 20% of total US display advertising volume, they only represent 5% of total value. In total, the social networks are depressing average CPMs (cost per thousand impressions).

Social networks are averaging just $0.56 CPM compared to $2.43 average. Take Facebook and friends out of the equation and the CPM rises to $2.99.

Saw this handy summary of Facebook's profiles, groups, community pages and official pages and the potential opportunity for brands to take advantage.

I'd have poked, but I'm never really sure of the etiquette. Are you? Instead, here's something more useful, the presentation (re-blogged with permission) from the guys at Carve Consulting.