games

Understanding why people behave the way they do, and designing interventions and communications to elicit new, more positive behaviours is an established discipline - but using social media as part of the mix is relatively new.

I’m convinced it has the potential to be hugely effective, because our behaviour is often defined by our interpersonal relationships and our perception of social norms - both things that are an inherent part of the social web.

From a research perspective, the massive volume of personal and conversation data we publish to the web everyday also gives us a gold mine of information that can help us understand individual’s online behaviours and attitudes - more quickly and at a lower cost than traditional research methods.

With two weeks left to go 'til Facebook Marketing Conference (18th Jul, ICO Conference Centre, London) we're very pleased to announce more amazing speakers joining our line-up from the likes of Cadbury Dairy Milk, Manchester City FC, TBG Digital, GlobalWebIndex and We Are Social.

That's in addition to our already super line-up: we'll be hearing from Nokia, BBC Worldwide, Yorkshire Tea and more! Find out more about our new speakers below.

There are a few tickets remaining, which you can get your hands on for only £145 + VAT. Check out the Facebook Marketing Bootcamp (17th July) for hands on training the day before the conference and if you fancy coming along to both the Facebook Marketing Bootcamp and Conference, grab a combo ticket for just £395 + VAT. Book your place now!

As you know, here at Chinwag, we love a good infographic. And we've all noticed how social media - particularly Twitter - is changing the way we watch, engage and interact with sports.

Euro 2012 set a new Twitter record, with 15,358 tweets per second during the Spain vs Italy final, as we know, Spain won - but it appears that they also won in terms of tweetage (that's a word in the Chinwag dictionary), as shown by the below infographic put together by sports website, thescore.com with Twitter data from Sysomos.

Earlier this year in February, Social Media Week London saw 178 events take place, hosted by 97 wonderful event partners. 391 speakers shared their knowledge, thoughts, ideas and opinions with 15,000 attendees and 10,000 online viewers. 

Now it's your chance to get involved again! Social Media Week London is back for Round Two this September (24th - 28th) and it's finally time for you to start submitting your events...

The hullaballoo surrounding Facebook's IPO, the eye-watering $100bn headlines and the subsequent bickering, has largely passed by the social giants' 901m users.

Last week's launch of the App Center could make a much bigger impression and may prove a canny move in answering criticism of Facebook's slow progress in monetising it's half-a-billion (yup, you read it right) active mobile users.

If the IPO critics are to be believed, the company's valuation and its future is all about advertising revenue, but the App Center launch launch hints at a longer-term strategy. If successful, it could establish Facebook at the heart of the app ecosystem, as well as seeing the coffers swell with mobile ad and targeting revenue.

The GameHorizon Conference (27th - 28th June '12), now in its fifth year, celebrates the successes of the global games industry, showcasing future opportunities and bringing together movers and shakers from around the world.

This year will be no different, aiming to inspire and entertain an audience of attendees from around the games and entertainment industry.

We're delighted the organisers have offered one lucky Chinwagger the chance to win a free conference ticket worth £350.00 + VAT.

Entering the competition could not be easier, simply follow the link below, fill in the form and a ticket could be yours.