Design the Jakob Nielsen way
UK-Netmarketing Weekly Round-up - December 15, 2000
Design crops up as a hot topic on the mailing list, more often than you might imagine for a marketing-related discussion forum. The difficult task of balancing cutting edge design and achieving all of a site's marketing objectives. Richard Gregory sparked the latest round when he asked, "In terms of design, which are currently the most successful web sites? This may be in terms of critical acclaim through awards but also in terms of site traffic."