business & innovation

Daily Dose of SMWLDN Event Highlights: Monday 13th Feb 2012

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It's less than a week until Social Media Week London returns, we hope you're looking forward to it as much as we are!

To make sure you're completely in the know, we've pulled together daily event highlights so you know exactly where you should be next week.

The below highlights are for Monday 13th Feb, but you can also take a look through the full SMWLDN schedule and check out the events taking place at The SMWLDN Hub.

If you haven't already - make sure you're signed up!

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Launch48 Weekend in Exeter

48 hour event with the goal of launching a web or mobile startup by the end of the weekend for the first time in the South West of England and should be an exciting weekend of launching a web/mobile business, meeting great team members and mentors.

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Date: 2 March 2012
Location: The Innovation Centre, University of Exeter Campus,, UK

Simon Says: New Twitter is a Step in the Right Direction

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Dear Jack,

Love the new twitter - I really do. Since I joined the website just over a year ago you've been my favourite way of actually networking online. You beat Facebook and LinkedIn by a country mile.

Almost over night you became my new discovery engine - I still argue Twitter has and will continue to have a massive impact on social bookmarking tools. And with the new app I have fallen in love with you all over again.

When you love something enough you see all of its faults. You just look past them and concentrate on what attracted you to the service. But seeing as you tweeted asking for suggestions on how you can improve I thought I would write you a letter.

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SMWLDN Event Spotlight @ The Hub – Ogilvy Keynote: The Insidious Plot to Socialise The Enterprise

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Ogilvy Keynote: The Insidious Plot to Socialise The Enterprise, Tuesday 14th February, 11am - 1pm

Oglivy, our London Supporting Sponsor present this deabte at the main Hub for this year’s Social Media Week London, The Design Council, sponsored by Google +.

We’re delighted to announce Ogilvy as this year’s Official London Supporting Sponsor for Social Media Week London 2012. 

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Creative Industries Knowledge Transfer Network announce the ‘Leap Day Business Challenge’ as part of Social Media Week

Gibbon by Jon Kime

Use your leap day to review your business model!

The Creative Industries Knowledge Transfer Network (CI KTN) today challenged UK businesses to use February 29th to review their business model. The ‘Leap Day Business Challenge’ will be launched at the CI KTN’s event - The DNA of a Company: How social media is impacting business models.

“We’re extremely excited about the potential this challenge could unleash,” says Mel Norman, Theme Champion for Business Models and Growth at the CI KTN. “It’s aimed at company owners and CEOs who are running successful businesses, but who would like to stay ahead of the curve to secure their future. It’s sometimes hard when you’re focused on the day-to-day running of your company, to make time to review the way you’re doing business but in light of current technology disruptions, it could really add value.”

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Horizon Digital Brand Jam @ Brunel

Brunel University hosting Brand Jam on behalf of Horizon Digital Economy Research Institute. One day event brings together brand owners, brand agencies, digital economy scientists, academics, designers to explore future issues concerneing brands and thier relationship with the digital economy

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Date: 30 May 2012
Location: Brunel University, UK

The Appside presents: ‘Music apps – beyond the hype’

'Music apps – beyond the hype’ takes an in-depth look at the business realities of producing, marketing and monetising music related apps.

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Date: 6 March 2012
Location: Deloitte Auditorium, UK

Freedom of Tweet: Censorship, Governments, Marketers & The Law

Online freedom is a hot topic: from individual users, to the corporate world, to governments and lawmakers the challenges are coming thick and fast. This global keynote interview features Mark Stephens CBE, one of the UK’s leading legal minds, a veteran of Wikileaks & Hackgate, reknowned for his take on global freedom of speech and censorship.

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Date: 14 February 2012
Location: Design Council, UK

AOP B2B Conference 2012: Reinventing the Business Model – Redefining the Relationship

This event is the first of its kind for AOP and promises to be an engaging and informative day, with an excellent range of speakers, from IBM to LinkedIn, IDG to Emap Inform and Just International to Mindshare.

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Date: 14 March 2012
Location: Millbank Media Centre, UK

Adaptive Web Design - Does Size Matter?

A chance to network and learn with some of the best at this free event on Adaptive web design.

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Date: 1 March 2012
Location: Innovation Warehouse, UK

Are you Profiting from the Web?

Learn how to to socially measure your way to success with Jacqui Taylor, founder and CEO of FlyingBinary. Jacqui is also Director of Communications for the Cloud Security Alliance UK and Ireland, and a Tech City Mentor.

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Date: 15 February 2012
Location: Central Working, UK

Social media + digital commerce = online success

Warren Knight, Social Commerce expert, will be sharing how to drive traffic to your online store with a multi-channel experience. Learn how to optimise your online store using the latest social commerce tools and design whilst devising a monthly content marketing strategy that consumers will fall in-love with.

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Date: 17 February 2012
Location: Central Working, UK

Social Media for your brand - Taking your brand into the social web... and coming out on top

Getting it right on the social web isn’t easy. While brands and agencies have more platform and service options these days they also have to face the realities of a crowded social marketplace and increasingly hostile natives. So how does a brand go social when the social web just wants the brands to go home?

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Date: 16 February 2012
Location: Central Working, UK

The Socially Successful Business Explained with BBC News Social Media Expert, Matt Hodkinson

What is it about some businesses that succeed in creating more business via social media than others? Matt Hodkinson presents the 7 Secrets … the elements of a social business that ensure growth, improved business acquisition, and retention, irrespective of size.

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Date: 13 February 2012
Location: Central Working, UK

Heard about LinkedIn & want to integrate it into your Networking?

Briefings are designed to give a high level of personal attention and meet the needs of an individual or team. Workshops provide in-depth analysis of networking theories, simultaneously sharpening the key networking skills and refining a business minded modern personal networking strategy. Book now or call 020 7100 2437.

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Date: 24 February 2012
Location: Rhodes Brasserie Private Dining Room, Cumberland Hotel, UK