business & innovation

Building a collaborative event is not for the faint hearted. Many an event producer has run for the hills when faced with a large committee of partners let alone trying to lead a large team of stakeholders.

If, however, you are brave and follow a few guidelines the benefits of collaboration can be mind-blowing and much bigger than you could ever manage on your own.

Here is a guide based on my learnings directing Social Media Week (SMW) the London Games Fringe & Onemedia.  During SMW we had over 53 event partners, 50+ venues, 110 events and 40 experts on the advisory board. All of this was accomplished in under 16 weeks and here is how:

A little over three years ago, preparations for the very first Digital Mission to New York were just starting. A lot's happened since then, so what better time to reflect on the past, and ponder the future?

In this post (sorry it's quite long), we're reflecting on the story so far, looking at the future, how the missions are funded and the work to make them sustainable in the long-term, our plans for the next Digital Missions and three exciting new initiatives, plus how to get involved.

Read on, and do comment, we'd love your feedback.

The companies joining the Digital Mission to Washington are gearing themselves up for a packed week in and around the US capital meeting with numerous federal agencies, major corporates and a host of movers'n'shakers in DC.

We're delighted to announce a VIP Digital Mission Company Showcase (Mon 11th July - RSVP here) to close the first night of the mission. It follows a highly successful event organised by UKTI to promote TechCity a few weeks earlier. 

Working closely with FutureGov, UK Trade & Investment, Fairfax County EDA and Deloitte, the guest list will feature senior staff from across DC including speakers from sessions later in the week and key influencers in this sector from government and industry.

After the official presentations and introductions there will be a spot of speed networking with some of DC’s leading digital agencies and government officials continued with a casual networking session, with a chance to relax with a beer and carry on the all-important conversations.

The Internet Corporation for Assigned Names and Numbers (ICANN) has announced plans to dramatically increase the amount of domain suffixes allowed for websites in one of the biggest ever changes to the Internet's Domain Name System.

The PanelPicker entry process for the 2012 SXSW Festivals and Conferences has officially opened, proposals will be accepted until the end of the day on Friday 15th July (11:59pm CST // 5:55am UK time).

The SXSW PanelPicker was developed to offer the community a chance to get involved in SXSW - not only by submitting panel, workshop and presentation ideas but also by reviewing, commenting and voting for the ideas they'd like to see become part of the SXSW festival.

Entering a solo presentation, workshop or panel to the PanelPicker is the best way to share your ideas, make sure your expertise are included and help shape SXSW 2012.

Update: Cookiepocalypse is over (possibly). The ICO have updated their advice, suggesting implied consent is sufficient for users. Read more

This one is going to run and run. I'm predicting that anyone in digital is going to be an expert in cookies by the end of the Summer. And not the nice baked versions either, sadly.

Imagine a 90% drop in website visitors that are willing to accept a cookie from your website. be tracked through your analytics tool? Or your advertising targeting? Or your third party shopping basket? Ouch.

That's what happened with the Information Commissioner's Office (ICO) implemented the new law with existing technology, over 90% of site visitors declined to accept a Google Analytics cookie, thereby disappearing from their analytics.

Whilst the powers-that-be have allowed a year for industry to figure out a way to implement the new 'daft by European standards' cookie law, its impact is dramatic, as illustrated by the graphs obtained by leading web analytics expert, Vicky Brock (@brockyvick), under a Freedom of Information (FOI) request.

UPDATE: Vicky has kindly shared the raw data from the FOI request if anyone fancies a spot of number-crunching.

The Ecology of Engagement, hosted by the Tate Britain and Total Media, took place during Social Media Week London on Tuesday 8th February 2011 at the Tate Britain.

The event looked at the basic components that constitute the eco-system of engagement and discussed how Social Media can be put to use in the Museums, Arts and Culture Sector, to successfully initiate continually engaged communities.

Below are some of the ideas generated from the workshop part of the seminar and a presentation from the seminar.