Using Google Trends and the popularity of search terms as a guide to media consumption certainly isn't bulletproof, but reading Matthew Slight's post about the shift in media consumption inspired a spot of digging. And boy, is Facebook having an impact on search terms - just look at the graph above.
I can't work out whether it must be slightly galling for Google search execs to watch one of their main rivals rocket in popularity, or are they rubbing their hands with glee at all the data gathered about user's interaction with Facebook?
Whilst Facebook and Twitter are both ramping up their sales functions in the UK, sheer numbers play a factor, but influence will play a critical factor in grabbing those marketing dollars.
I love me a Wordle. If you're the same and you're interested in some ground-breaking techniques to visualise big data in real-time this video is worth a watch.
Deb Roy's research starts with an experiment to parse 90,000 hours of video to chart his infant son's discovery of language through to analysis of online comments, sentiment and social connections during President Obama's State of the Union address.
Seven hundred million is a very big number. And with Facebook's big number comes big opportunities for branding, marketing, commerce, games, analytics and insight.
Following on from the success of Social Media Week London, Chinwag is launching "Chinwag Insight: Facebook Marketing", a brand new full day conference exploring how to harness the 700m strong userbase to create a positive impact on their business.
The event scheduled for early Autumn will take place in central London for senior marketers from agencies, brands and media owners and is the first event (we can find) focusing solely on Facebook as a marketing platform.
We're known here at Chinwag for our Digital Missions - week long intensive trips to expand and develop small UK digital businesses internationally.
From our experience with Digital Missions, the group environment provides a whole bunch of benefits (more on this below), so we've been considering an exciting new idea, to create 'Mini-Missions'.
Mini-Missions will take advantage of both travelling with a group of UK delegates and the many wonderful conferences, like Picnic and LeWeb, that are currently around, some closer to our shores than others.
Hunting for a job can feel like a never ending cycle of CVs, applications forms and tears of desperation. Add to the mix, a diet of emergency biscuits and daytime TV and the job search could feel like a unique punishment inflicted on to the innocent.
With such fierce competition, marketing yourself online can help you to cut through the masses and become the victor. But where to start? Handily, we've come up with three easy ways of using social media to get ahead in the job hunting game.
As more and more companies effectively rip out their telephone lines to replace them with online channels, the accessibility and speed of the Internet seems to be heralded as a more effective way of businesses communicating with their customers.
But once the dial tones fades, will online customer service just shine a light on faults within in a brand?
The benefits of hosting and running an event are obvious. In one fail swoop, your influential speakers will draw in guests who could end up being potential partners, consumers or even investors.
Your event will be the toast of the digital town, elevating your brand in a dynamic way. The only drawback? The niggly fact that everybody wants a slice of the events pie. So what to do?
In such an overcrowded market, strategic planning and promotion can see your event being firmly pencilled into the diaries of those that matter. But navigating the choppy waters of promotions can be tricky for even the savviest of marketers, so we've come up with four easy ways to promote your event.
In Chinwag's recent Digital Mission survey looking at which global opportunities were tempting the UK's digital firms, Germany featured 4th on the list.
Update: Panel line-up and Berline startups announced. Just one travel bursary left. See below.
For those digital firms interested in this market, Creative Industries KTN (CIKTN) and Berlin Brandenburg Medianet have announced a one-day session in Berlin to introduce firms to the local market, meeting with startups and local businesses who will provide mentoring support.
So we are back at the Chinwag towers after a great Digital Mission to Washington, and I’ve found myself reflecting on the goings on of the past week, who we met, what we saw, where we went and what we came away with. I think it is safe to say the trip was a huge success and we caused just the right amount of havoc.
I am going to try and fit in the weeks activities into one blog post…wish me luck.
Following on from our recent post 'Digital Mission: The Story So Far, Future Plans, New Initiatives', for the past few months, we've been busy gathering information from as many of our Digital Mission Alumni as possible, asking how they've been getting on since their first Mission.
As previously mentioned, we're big infographic fans here at Chinwag. So much so, that we decided to create our own based on our findings.
Combined with a few Digital Mission facts and figures, and some of the results of our survey earlier this year, there's some very interesting and impressive findings, if we do say so ourselves!
