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Top 100 Brands: Apple Overtakes Google, China on the Rise

Cycad Apple by Josh Work

Google might have overtaken Apple in the battle for mobile operating system dominance but in the war of brands, Apple's the new number 1 according to sixth annual BrandZ Top 100 Most Valuable Global Brands study.

Up 84% on last year's value Apple takes the top slot with a brand value just topping $153m, with Google relegated to second place at $111m. Brace yourself brand pickers, here's the top ten:

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9 May 2011 by Sam Michel