video

The realm of online copywriting has upped its game, gone are the days of dumping regurgitated written copy onto web pages to fill in the gaps.

Nowadays it’s all about content in a much broader sense of the word and the candidates are certainly proving this to be true with up to 73% of our traditional copywriters, registered in the last year possessing additional digital content focused skills.

So what does this mean for the traditional copywriter?

Project Canvas, a partnership formed by some of the biggest names in broadcasting and digital, has recently received its backing from the BBC trust. The project could change the way in which commercial entities communicate with consumers and the scope for digital content development and interactive services could be huge. So how can digital designers attempt to capitalise on this new venture? And how will it change the market place?
 

American magazine Entertainment Weekly is the first print title to have video adverts included inside their pages.

The adverts feature on small screens built into cardboard and the Entertainment Weekly one contains ads for Pepsi Max and US TV network, CBS. There are also in-built speakers and each chip can hold up to 40 minutes of video content.

Manufactured my Americhip, the technology is still quite bulky; the chip is mounted on a thick cardboard insert and takes several seconds to load. Quite the wait for an impatient reader.

Meetings with technology maestros Sony Home Entertainment and leading independent film studio Lionsgate have been added to the list of activities for the Digital Mission to Los Angeles and San Francisco (11-16th Oct, 2009).

The deadline for applications is 12pm on Tuesday, 1st September.

We announced recently that the 15 mission companies will already benefit from a tailored range of activities including visits to leading US design firms IDEO and Astro Studios with official evening receptions in Los Angeles and San Francisco at the residences of the respective Governor Generals.