usa

In under a week some of the UK's leading digital firms will be making the trip to the Big Apple for the third Digital Mission to New York.

The week takes in a heap of activities designed to bring companies up-to-speed on the US market, make heaps of introductions and take in the full intensity of the ad:tech NYC Expo.

For those taking part in the Digital Mission, and anyone travelling to the US from the UK, the forms for immigration have changed in the last couple of months and it's now obligatory to complete the snappily titled Electronic System for Travel Authorization for (or thankfully, ESTA form).

The deadline to apply for a place on the Digital Mission to New York is this Friday (18th Sept).

If you've been putting off filling in the application form - don't worry I procrastinate with the best - then dive right in. It's a very short form that shouldn't take more than a few minutes to fill out.

After all, we just need to know what your company is about, and what you'd like to get out of going on the Digital Mission. Things you're thinking about every day, right?

The USA remains the top destination for UK-based companies targeting overseas markets.

It's official, the final date on the Digital Mission UK Tour is completely full, sorry.

It promises to be an interesting evening, with a run-down of last year's Digital Mission trips to the US, experiences from previous mission attendees, info and insight from UK Trade & Investment. Not forgetting a word or two from the Sun Startup Essentials colourful-shirted, Stewart Townsend, one of the legendary Bootlaw-duo, Barry Vitou from Winston & Strawn, who are generously supporting this year's Digital Missions.