UK

Tuesday morning at the Sport, Entertainment & Culture Hub at Engine saw The Decision Makers: The Truth Behind the Family Purchase Dynamic, hosted by DOCO London. Catch up with the Livestream below.

Families in the UK spend around £187B a year yet not much is known about the complicated decision making dynamic that goes into how that money is spent. This session looked at who in the family makes what decisions and how the members of the family influence each other and what role social media plays in inter-family communications and the decision making process.

Not long now until a group of digital government and social innovation geeks pack their bags and head over to the US with FutureGov and the Digital Mission gang to learn how things are done on the other side of the pond – and hopefully show them a thing or two as well with the best of UK digital innovation. 

But before all of that, I thought I’d fill you in on a good few reasons why we thought a Digital Mission to DC would be such a good idea…