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`"Always on" for consumers means 'ever onward' for digital marketers.

That's the conclusion of a PwC and IAB survey showing that mobile advertising earned £429.2 million during the first half of 2013, continuing the sector's exponential growth.

Any event is an excellent opportunity to showcase your brand or organisation and grow its social media presence.

This weekend I joined one of my clients, @LUAAOfficial and their sister company @UrbanArtsExp, at the Lollibop Festival in Stratford. While I couldn’t claim to share their appreciation of “Rastamouse” (yet...) I did spot three ways that you can harness the power of social media and events.