tim ash

Human beings crave trust. Even with total strangers in the “real world” we assign trust based on appearance and body language. But how do you build trust online, without any face-to-face contact?  The following pillars of trust can be employed with great effectiveness.

Appearance

First impressions matter. We try to put our best foot forward on first dates and job interviews. The same should be done online.

• Professionalism of design – Fonts, colors, and graphical elements must combine into a single visual “look”.
• Sparseness & neatness – Less is more. Ruthlessly edit everything on the page until it is pared to its essence.
• Organization & clarity - Too many choices of what to do on the page can be paralyzing, forcing your visitors to spend time trying to figure out what to read first.