The Crunchies are to technology what the Oscars are to Hollywood and January 2010 will be the third incarnation of the start-up and technology sector's annual awards ceremony hosted by TechCrunch, GigaOm and VentureBeat.
Last year's winners included Google Reader (best service), Cooliris (best design), Shop Savvy (best application) and Facebook (best overall start up).
TechCrunch Europe's grand fromage, Mike Butcher, offers the following advice,
"...it will be of interest to European startups that they have a good
chance if they nominate themselves in Best International StartUp