targeting

Four standalone seminars on: Targeting Technologies, Social Media, Digital Broadcast in a multi-platform World & Mobile Advertising. A showcase of innovation and advertising opportunities from across digital media, to helps delegates understand what opportunities there are and how best to utilise these within a media campaign.

Behavioural Targeting - the saviour of internet publishing or the death of privacy? Our panel debates the benefits, drawbacks, options and threats created by this new path for advertisers.

Is advertising that's attuned to and valuable for consumers a contradiction in terms? Does it exist? Should it be created, and how will it work?