SYZYGY

Unique Digital and Syzygy devised a world-first cross-media art installation as their contribution to the "Duchamp in Herne Bay" festival. An homage to the master of reappropriation, "Human Tide" aimed to extend the influence of Marcel Duchamp into the data-rich 21st century. Whilst not exactly the relaxing visit to the Kentish seaside he'd imagined, Matthew Sykes found much to love about the experience.

It's not too widely known that the great Marcel Duchamp once sojourned in Kent. To mark 100 years since his stint in the south east, Unique Digital and Syzygy have something very special planned...

On 27th September at our Advertising & Marketing Hub at Facebook, digital marketing agency, SYZYGY, hosted Cuddles or Funnels: Social Engagement vs Social Commerce - a lively panel debate which asked where exactly *is* social media's sweet spot?

Is it the warm embrace of social CRM and two-way engagement with a share-happy audience that powers the business relationship and growth? Or is it an effective sales channel with Finance Director-pleasing ROI and a treasure trove of targeting data?