sxsw10

A sleepy Austin, Texas, eased it's way into Sunday. At 2am the clocks switched to Day Light Savings time, cruelly robbing the South by South West attendees of a much needed hour's sleep. I say 'much needed', but there were people crowds up and working their way between the parties and meet ups into the early hours of the morning.

It's a big part of what South By is about: Finding people, meeting people, connecting with people. In the evenings, as well as the day, deals are planned, meetings arranged and contacts made. That's how it works here.

It's Saturday and I'm nestled next to a power socket and Ethernet connection on the Digital Mission stand. South by South West is in full swing around us, with the companies talking, demoing and networking their way though the show. It's hard to describe the buzz in words; the tweets on the #sxsw hash tag rush past at the rate of a couple a second and the streets and hotels of Austin are packed with people from the digital media industry.

Yesterday the Palm Door was the venue for the master class sessions. The Winston & Strawn team talked the companies through the issues around setting up a US entity, both in terms of tax and legal benefits. Thinking about where you establish a US entity can be a complex issue, each of the US states has different laws and regulations. The session also covered how to avoid intellectual property issues when working with contractors, and key employment issues businesses setting up in the US should be aware of.

Preparations for the impending mission to South by South West interactive (SXSWi) are in their final stages. Chinwag Towers is littered with all manner of goodies ready for the trip to Austin.

Hermione Way and her crew at Techfluff.tv, with a helping hand from the folks at Viadeo, have put together a trailer for the Digital Mission to SXSWi, giving a flavour of the companies attending, and capturing the pace of what awaits them...with a dollop of tongue-in-cheek for good measure.

Check out 'Mission Possible'...