social networking for brands

Nick Bennett is a man with a number of digital achievements under his belt. Managing partner of STEEL London; NMA top 100 digital agency, a client list boasting a string of high profile brands and blogger for SocialMediaToday; Nick has extensive experience in creative social media strategy.

“It's not as difficult as it seems,” Nick says about this strategy, “...it's about being human.”  He elaborates on this point; “social media is about people; it's not the channels, it's not the next fad.. it's about people and how people behave.”

Nokia is a brand that has never been afraid to hold it's own in the social space. No doubt as a result of this, they have a global audience of over seven million.

Tejal Patel leads social commerce at Nokia. She's passionate about the accountability and ROI of digital, and during her time with the brand she's been working to prove the value of their social efforts.