With its popularity continuing to boom, its no surprise that
Snapchat – the phone app for sharing one-off, self-destructing photos and
videos with friends – has piqued the attention of a few social marketing
strategists.
Car manufacturer Acura recently sent out an exclusive
six-second clip of their new prototype vehicle to the lucky first 100 followers
of their account, a move sure to bag them (and Snapchat) a few more clicks. But
does a platform defined by its short attention span represent a viable and
sustainable avenue for business to consumer engagement?