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With social media marketing now becoming mainstream, we see the move beyond the hype and experimentation to best practices and consolidated learning. And perhaps more importantly businesses are now asking the question - where is the money is in social media?

Media140 explores the impact of the real-time social web on the third sector, celebrates best practice case studies and looks to the future of how charities can use further utilise changes in technology.

With so much choice in how consumers tap into to their social graph, how do media and brands reach, connect and influence these networks at scale?

Join the Tuttle Club for some informal morning networking on Friday 5th February! The Tuttle Club is a Social Media Cafe for London, a loose association of people finding a way of working better together both online and off.

It could be said that most people have faith that Social Media is more than a new hype bubble. While faith alone isn't a bad thing, we plan to add some reason as we explore the Science of Social Media.

33 Digital will be playing host to a briefing and networking event to explore the role of PR within social media strategy and sharing their experiences.

PR Breakfast Briefing: How social media fits into your PR strategy. How does the modern PR agency integrate social media channels, strategies and measurement tools into its work? What elements of social media should be handled by a PR agency?

Porter Novelli will be playing host to a briefing and networking event to explore the role of PR within social media strategy and sharing their experiences.

This is a great opportunity to meet people from the world of architecture, engineering, construction and property, some expert in using Web 2.0. Whether your a Twitter-holic or studiously abstain, this is your chance to meet people who are using Web 2.0 to transform how they communicate with their fellow professionals.

Social media has opened our eyes to the strengths - and weaknesses - of businesses. Thanks to the internet, bad news can spread like wildfire and, unless managed ethically, responsibly and immediately, can tarnish your reputation for good. Or can it?

Twespians is a tweetup for theatre types. It was created because there is a distinct lack of opportunity for people who work in, around and at theatre, as well as those who just plain love it, to meet up, socialise and get to know each other.

Bringing together users / developers of Social Media & Networking tools in the UK - Discussion on Twitter, Digg, Facebook, LinkedIn, Wordpress, Ning, Reddit, Shozu, Zensify, iphone. Across Digital platforms Web, Mobile, TV, Discussion and Job boards for the UK, London, Thames Valley, Manchester etc

The Be2camp half-day 'unseminar' will take place on Monday 1 February 2010 as part of Social Media Week London. This event explores Web 2.0 in the built environment.

A fun, relaxed event where the people who've got the tools to help monitor and measure 'social media' get to show those tools off to the people who might need or want to know about them. Thanks to Sun StartUp Essentials, there's no charge for this event.