personalisation

Retailers have a priority: personalisation. Forrester says a majority are fast-tracking their plans - great timing for Mixing Digital’s Are you Taking it Personally? The Reality of Personalisation & Relevance for Retailers.

Taking place next week - on Wednesday 13 February - it promises insight into enhancing the customer experience, delivering appropriate content and driving ROI.

See results from other brands, enhance your strategy and face the challenges.

It’s complex. It’s personal. It’s the modern customer journey. 

We’ve taken huge steps forward in understanding how ‘they’ interact with ‘us’, and a few things are clear:

• The journey is complex
• It involves multiple touch points
• It is driven by unique influences and behaviour
• To engage, we must get personal

Global Dawn's event, Personalisation Using Social Data in a World of Noise, took place at the Sport, Entertainment & Culture Hub at Engine on Wednesday 26th.

The event explored why personalisation has become so fundamental to business, and why is “social data” the key to unlocking the promise of one-2-one marketing? It also looked at exactly how to harness social data, pin-pointing exactly what data is important in a haystack of social noise.