paid search

On The Edge Digital, Birmingham

On The Edge is brought to you with a guarantee that you will gain insight from world-renowned innovators on the future of marketing. A fantastic line-up of speakers covering all the hot topics in digital marketing: SEO, PPC, Social Media, Digital Branding, Mobile, Video, and Digital Content.

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Date: 30 October 2012
Location: Macdonald Burlington Hotel, UK

Search Marketing Expo (SMX) Advanced

The conference will cover cutting-edge content on search engine optimization (SEO), paid search advertising (PPC), social media marketing, local and mobile search marketing, landing page conversions and more.

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Date: 16 May 2011
Location: The Millennium Gloucester Hotel and Conference Centre, London, UK

Search Engine Strategies (SES) London 2011

SES London is Europe’s leading event for education in search marketing, online advertising and social media marketing. Delegates will learn how to maximize their reach through online marketing across a range of disciplines.

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Date: 22 February 2011
Location: The Queen Elizabeth II Conference Centre, UK

Google AdWords Training in Central London

What? Exclusive 1 day Profitable PPC Campaigns workshop Who? Hosted by 1upSearch’s Ian Howie and Alex Cooper When? Thursday 12th November, 09.30 - 17.00 Where? One Alfred Place, London, WC1E 7EB

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Date: 12 November 2009
Location: One Alfred Place, UK

Online Ad Spend Overtakes Television

monopoly-e-commerce by danielbroche - http://www.flickr.com/photos/danielbroche/2258988806/Figures released from the Internet Advertising Bureau’s (IAB) bi-annual online advertising expenditure study, carried out in partnership with Pricewaterhouse Coopers (PwC) and the World Advertising Research Centre (WARC), makes for enlightening reading.

For the first time in the UK the internet has surpassed TV to become the single biggest advertising medium in the country.

Online adversiting spend overtook TV to become the UK's biggest advertising medium in the first half of 2009. It grew 4.6%, to £1.75 bn in H1, giving it a record market share of 23.5%.

Even as advertising experienced a 16.6% decline overall, online's ability to engage audiences, its measurability and a sturdy ROI is keeping the sector above water, where TV and other mediums have floundered and sunk.

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12 October 2009 by Suzanne Morrow

Chinwag Clinic: Search Marketing Surgery

New collaborative consultancy session! Focused, afternoon discussion of your questions about all aspects of search engine marketing with peers and industry experts from Guava, I Spy Search and Bigmouthmedia...

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Date: 30 September 2008
Location: eOffice, Boardroom e01, 2 Sheraton Street, W1F 8BH, UK

Paid Search Marketing (PPC) - Best Practice Guide

Topic: 
marketing
search
Publisher: 
e-consultancy.com

Our Paid Search Marketing (PPC) Best Practice Guide will help beginners and experts implement and execute PPC strategies to maximise return on investment.

This is a thorough update to our original 2006 guide and includes information on recent developments including:

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12 August 2008 by Deirdre Molloy

SEM: PPC Advertising Request for Proposal (RFP)

Topic: 
marketing
search
Publisher: 
e-consultancy.com

If you're considering working with a paid search marketing agency, our Request for Proposal (RFP) template and guidance notes will improve your procurement process. Authored by an expert in the field of PPC marketing, this template will help you construct a comprehensive statement of your company's needs.

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16 June 2008 by Deirdre Molloy

SEM: Paid Search Marketing (PPC) Business Case

Topic: 
marketing
search
Publisher: 
e-consultancy.com

Need to convince your boss that paid search marketing is right for your company? Want to be sure you spend your budget in the best possible way? Our Business Case can help - research, tips and information from the experts, with sector case studies to pull it all together. The Business Case for Paid Search Marketing (PPC) is a 25-page examination of how paid search marketing can work for your company.

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13 June 2008 by Deirdre Molloy