Outbrain

Idris Elba, Kate Winslet and Steve McQueen triumphed at the Golden Globes. At least they did online according to an infographic from content recommendation network, Outbrain.

Unlike the 'real' awards where Winslet lost out to Blanchett, Elba to McConaghey and McQueen to Cuarón, Outbrain analysed 11,000 stories across their network, between 1-8th January reviewing the consumption rate and volume of stories published.

Can content shout? Ben Peacock from Outbrain knows that ‘amplifying’ a campaign can work, as proven by Do the Mobot.

The campaign

We partnered with Virgin Media and, via Fifty6 Media, the Mo Farah Foundation, to launch the campaign – raising profile and proceeds for the most vulnerable across East Africa.

The focus was a short video, narrated by DJ Tim Westwood, which provided step-by-step instructions on how to carry out Mo’s trademark move, encouraging users to upload their own videos. Each one earned a £2 donation courtesy of Virgin Media.