optimisation

Global Dawn's event, Personalisation Using Social Data in a World of Noise, took place at the Sport, Entertainment & Culture Hub at Engine on Wednesday 26th.

The event explored why personalisation has become so fundamental to business, and why is “social data” the key to unlocking the promise of one-2-one marketing? It also looked at exactly how to harness social data, pin-pointing exactly what data is important in a haystack of social noise.

Human beings crave trust. Even with total strangers in the “real world” we assign trust based on appearance and body language. But how do you build trust online, without any face-to-face contact?  The following pillars of trust can be employed with great effectiveness.

Appearance

First impressions matter. We try to put our best foot forward on first dates and job interviews. The same should be done online.

• Professionalism of design – Fonts, colors, and graphical elements must combine into a single visual “look”.
• Sparseness & neatness – Less is more. Ruthlessly edit everything on the page until it is pared to its essence.
• Organization & clarity - Too many choices of what to do on the page can be paralyzing, forcing your visitors to spend time trying to figure out what to read first.

PRESS RELEASE: London, UK, Thursday 23rd July 2009

UK Trade & Investment partners with Chinwag to offer UK digital companies grants for key overseas tradeshows in the USA and China

UK Trade & Investment (UKTI) have appointed Chinwag, the digital community for digital media companies, to deliver grants for UK-based digital SMEs wanting to exhibit at key overseas tradeshows.

The grants, part of the UKTI's Tradeshow Access Programme (TAP), offer funding to support digital SMEs exhibit as part of UK pavilions at eMetrics Marketing Optimization Summit and ad:tech Beijing, two of the most influential interactive conferences in the global digital calendar.

Chinwag have worked closely with the event organisers to create 'credit-crunch busting' packages that will provide companies with prominent expo booths, marketing support and conference passes at these high profile events. The successful digital SMEs will be featured in the specially created UK Pavilion, ensuring a prominent position and maximising business development opportunities.

The first event is eMetrics Marketing Optimization Summit in Washington D.C 21-23rd October 2009 to, with space for up to 8 companies.

This is followed by ad:tech Beijing, 16-19 November 2009.  Up to 12 companies will be able to exhibit at the leading marketing show in China, perhaps even fitting in a little bit of sightseeing along the way.