Search Engine Strategies Toronto 2010! For those who want to learn more about doing business online, covering topics such as PPC, social media, video marketing, link building, mobile, and more!
As the fog of recession begins to clear, this AOP Forum explores some of the management challenges and opportunities facing digital businesses as they turn their attention to 2010 and beyond.
Debate on the “content-for-free” model continues to dominate various forums and industry blogs. Commentators argue that it’s crippling online publishers and driving some out of business.
Behavioural targeting can help deliver more relevant content, provide
select audiences to advertisers, improve inventory management and
increase revenues. But how can publishers realise the benefits while
protecting their reputation?
According to The Association of Online Publishers’ (AOP) annual census of revenue growth, online publishing is predicted to be down by 20% this year with a forecasted growth of 31% compared to 52% in 2007.
Despite this forecasted dip, online publishing still fared well compared to business growth in other sectors which is predicted to be 8% for 2008.
AOP's Digital Publishing Summit 2008 is designed to help you stay ahead of the market and
gear up to respond to the ever-increasing pace of change in digital
media. This year’s summit is themed 3C – Content, Convergence and Creativity,
bringing together industry leaders from around the world to share their
views on the digital landscape.