Social Media Week London generated so much coverage that it’s taken us a little while to pull together all the information. This review brings together the video, reportage and tweets from Sport and Social Media, hosted by:
- Sophie Brendel, BBC’s Head of Digital Engagement (@sophiebr)
- Maz Nadjm, Ogilvy’s Head of Social Media (@mazi)
- and Dan McLaren, Adidas Social Media Lead at Carat (@danielmclaren)
The event looked at how the sports industry and the BBC are bringing social media centre stage, and featured major speakers from across the world of sport and broadcasting.
Four industry showcases were presented (Football, The Ashes, Rugby and BBC & London 2012), showcasing how sports organisations are using social media: