Nathalie Gaveau

On 27th September at our Advertising & Marketing Hub at Facebook, digital marketing agency, SYZYGY, hosted Cuddles or Funnels: Social Engagement vs Social Commerce - a lively panel debate which asked where exactly *is* social media's sweet spot?

Is it the warm embrace of social CRM and two-way engagement with a share-happy audience that powers the business relationship and growth? Or is it an effective sales channel with Finance Director-pleasing ROI and a treasure trove of targeting data?