MediaCom

Making Social work for Your Business, hosted by Oracle, took place on Tuesday 25th Sept at the Advertising & Marketing Hub at Facebook.

The rise of social media has dramatically changed the way people communicate…irrevocably. The explosion of social has been tremendous, as Facebook closes in on one billion consumers and Twitter approaches 200 million, not to mention emerging platforms like Google+, Instagram and Pinterest.

It’s also clear that companies are fast waking up to the power and value of social. Some organisations have already embraced social and are up and running; using it to connect marketing, sales, commerce and customer service together for an enhanced customer experience, through seamless, real-time responsiveness and high-touch engagement. Others are more tentative and questions remain over value, measurement and how to scale social campaigns.

It's a lot easier to broaden our musical horizons these days. With P2P file sharing, music streaming sites and song download services sky rocketing, the way we listen to and consume music has changed beyond all recognition.

But in perilous times like these is the ad-funded music model really viable? Or are modern day music fans simply looters in disguise?

In July of this year we held our Chinwag Live: Music who pays the piper event, debating all of the above and more.