marketingmonitor

FEATURE: Email Marketing
14/03/02

The Future of Email Marketing

 

INTRODUCTION

March 14 Issue, 2002 Vol. II, Issue 8
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Below you will find links to past case studies from the MarketingMonitor newsletter.

Case Study: BBC Essentials - 12 February 2001

Case Study: Butterkist Popcorn - 12 June 2001

Case Study: Hoovers.co.uk - 26 June 2001

Case Study: Britannica - 10 July 2001

CASE STUDY: Crackermatic
24/01/02

Pull The Other One

Introduction
There's a nice little company placard for a marketing agency round here that reads "Contagious Marketing and Design." While 'infectious marketing' would appear to be more fitting, it seems that Disease + Marketing = Good. And that's where viral marketing enters, stage left.

December. 11, 2001 Vol. II, Issue 6
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Free subscriptions at: http://www.chinwag.com

1) Intro: MarketingSherpa is now MarketingMonitor

2) News: Can the Spam and E-book news

3) Case Study: Lloyds TSB/Freeserve Campaign

4) Info: About the publisher

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INTRO
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Sponsor:

CASE STUDY: Lloyds TSB
11/12/01

Banking on Research

Introduction
Despite taking longer than expected, the concept of banking online is not just something your Scandinavian friends can boast about - nowadays, you can watch your overdraft figure spin like Michael Schumacher's speedometer from the comfort of the UK internet. But a side effect of the recent online banking boom is that there's even more competition than ever with the likes of Egg, Smile and Cahoot providing online-only alternatives to the big brands.

CASE STUDY: Refresh SMS
28/8/01

How An Experiment Became A Successful Business

Introduction

Nrly 1bn msgs snt each mnth. [OK, that's enough SMS-speak, we have whole words to play with here -Ed.] One group in particular have taken to SMS like ducks to water- school children. Nearly 50% of children in the 7-16 year old bracket now own a mobile phone and they each send an average 2.5 messages each day.

August. 28, 2001 Vol. II, Issue 6
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July. 27, 2001 Vol. II, Issue 5
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Free subscriptions at: http://www.chinwag.com

1) Intro

2) News: Broadsheet content charges

3) Report: Can Publishers Survive The Online Advertising Shake Out?

4) Info: About the publisher

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CASE STUDY: Britannica
10/7/01

Over 50 Sites Run Encyclopaedia Britannica Competition

July. 10, 2001 Vol. II, Issue 3
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1) Intro

2) News: Just for a change... GOOD news stories

3) Case Study: 50+ Websites Run Encyclopaedia Britannica Competition

4) Info: About the publisher

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CASE STUDY: Hoovers
26/6/01

Straight talking game gets the message across for key business information site.

June. 26, 2001 Vol. II, Issue 4
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1) Intro

2) News: Ad rates get a makeover and gold makes a comeback

3) Case Study: Hoovers talks down jargon and builds up traffic

4) Info: About the publisher

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INTRO
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Sponsor:

June. 26, 2001 Vol. II, Issue 4
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