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Locative media first came onto my radar in 2005 when notice of a collective called Proboscis and their Urban Tapestries initiative hit my inbox at NMK.

If the list of companies attending our event tomorrow is anything to go by, the innovations and opportunities around search and location-based services are moving up the agenda.

From telecoms, portals, publishers, application developers and digital marketing agencies, to PR companies, ecommerce outfits, VCs and social networks - it's shaping up to be a classic Chinwag event that brings the different shades of digital together to collectively get to grips with the latest trends.

Every year it's the same moldy old format recycled round the media hype circuit. It's the year of the mobile web, of mashups. It's the end of print media, the death of the gatekeeper. Revolutions are ushering themselves in left, right and centre, and whoosh! Life as we know it will be forever unutterably changed... yeah!

Location and geolocation technologies might sound boring to the novice, but they're fuelling a raft of bold new web and mobile services with a social and locative flavour that are setting media and technology trendwatchers alight with excitement.