kathryn corrick

Social Media Week London 2013, powered globally by Nokia, is close and Chinwag are bringing their A game.

It’s a team effort and we depend on the depth and diversity of the Advisory Board to achieve great things.

We introduced you to some of them. Here’s the second roll call...

Fashion conscious consumers know what they want, when they want it, be it high street or haute couture. Social Media has facilitated fashionista's with a hub for conversations now its up to the brand to listen. The question is who to listen to? Who has real influence?

Is it the obvious: editors, fashion bloggers and trendsetters or are there different tribes? Can new influence tools like PeerIndex, Klout or KRED unlock these groups or is it a case of knowing ‘who to know’?

The impact of social technology is only just being felt, as the full repercussions of a world where frictionless sharing is the norm, but this is just the start. As social technologies expand into the offline world, creating links between the retail experience and the online world, the possibilities are endless.

Did you happen to catch the Social Media Week London 2012 Global Keynote event? You can now watch it here!

'Freedom of Tweet: Censorship, Governments, Marketers and The Law' features Kathryn Corrick conducting a live interview, discussion and Q&A session with Mark Stephens CBE, one of the UK's leading legal minds, a veteran of Wikileaks & Hackgate, reknowned for his take on global freedom of speech and censorship.

So we are back at the Chinwag towers after a great Digital Mission to Washington, and I’ve found myself reflecting on the goings on of the past week, who we met, what we saw, where we went and what we came away with. I think it is safe to say the trip was a huge success and we caused just the right amount of havoc.

I am going to try and fit in the weeks activities into one blog post…wish me luck.