iphoneography

In the latest social media battle, Instagram has switched off their integration with 'Twitter Cards', the app used to display multimedia within tweets - meaning we're no longer treated to twitterfeeds enhanced by beautiful photography (albeit mostly of cats and food).

So why the move back to 140 characters, a link and strangely cropped images? Speaking at Le Web '12 last week, Kevin Systrom, Instagram's founder and CEO, said the decision was "an evolution of where we want links to our content to go."