implied consent

The war on cookies is over, or at least the rhetoric has been turned down a notch. Back in June when the ICO, who enforce the Data Protection Act, implemented the strictest interpretation of the law, their website traffic dropped 90%.

We dubbed it Cookiepocalypse. However, it looks like the war on cookies has just ended, or at least the ground offensive is over. On 31 Jan, they updated their website with the softer interpretation of the law which assumes implied consent.