facebook games

Understanding why people behave the way they do, and designing interventions and communications to elicit new, more positive behaviours is an established discipline - but using social media as part of the mix is relatively new.

I’m convinced it has the potential to be hugely effective, because our behaviour is often defined by our interpersonal relationships and our perception of social norms - both things that are an inherent part of the social web.

From a research perspective, the massive volume of personal and conversation data we publish to the web everyday also gives us a gold mine of information that can help us understand individual’s online behaviours and attitudes - more quickly and at a lower cost than traditional research methods.

With two weeks left to go 'til Facebook Marketing Conference (18th Jul, ICO Conference Centre, London) we're very pleased to announce more amazing speakers joining our line-up from the likes of Cadbury Dairy Milk, Manchester City FC, TBG Digital, GlobalWebIndex and We Are Social.

That's in addition to our already super line-up: we'll be hearing from Nokia, BBC Worldwide, Yorkshire Tea and more! Find out more about our new speakers below.

There are a few tickets remaining, which you can get your hands on for only £145 + VAT. Check out the Facebook Marketing Bootcamp (17th July) for hands on training the day before the conference and if you fancy coming along to both the Facebook Marketing Bootcamp and Conference, grab a combo ticket for just £395 + VAT. Book your place now!

Remember the Chinwag Insight: Facebook Marketing Conference that took place last October? Well, it's back and it's bigger and better than before. A day packed full of case studies, panels, advice sessions and insight into marketing on the 800m+ social behemoth that is Facebook with the new commercial realities post-IPO.

This time around we're reaching an even broader digital marketing and agency audience by partnering with Our Social Times, who run events covering social media measurement, marketing and analytics to bring you a day packed with strategy insight, analysis and practical examples of how to access, engage and build value from Facebook's massive data-rich audience.

The first event of the series is taking place in London on Wednesday 18th July with future events planned for New York and Singapore later in the year. Whilst we confirm the full programme details there's a chance to save 50% off the standard rate with a Trust Ticket.

Seven hundred million is a very big number. And with Facebook's big number comes big opportunities for branding, marketing, commerce, games, analytics and insight.

Following on from the success of Social Media Week London, Chinwag is launching "Chinwag Insight: Facebook Marketing", a brand new full day conference exploring how to harness the 700m strong userbase to create a positive impact on their business. 

The event scheduled for early Autumn will take place in central London for senior marketers from agencies, brands and media owners and is the first event (we can find) focusing solely on Facebook as a marketing platform.