e-metrics

Who should attend? Communications, marketing and public relations professionals or anyone with an interest in measuring their web metrics.

Behind every successful brand is a successful brand strategy. Developing a successful strategy in turn relies on understanding what consumers really think and say about the brand. Word of Mouth Metrics will bring you up to speed on the cutting edge measurement techniques for measuring how word-of-mouth is shaping consumer perception of your brand.

From marketing vision and strategy to the testing and tools that make it all work, the eMetrics Marketing Optimization Summit remains the only place where you and your team can find exactly what you need to know right now. *Grants available for UK companies*