The first time I went to South by South West interactive, the sheer volume of events was over-whelming. A predictably hurried decision to go left little time for any proper planning and the show whizzed by.
According to Aaron Brazell, second time out, the event should be an endless round of conference sessions, meetings and partying networking. As part of the Digital Mission, featuring 35 of the UK's hottest digital companies, our group will number nearly 100. For more Brit-related shenanigans, keep an eye out for Rebecca Caroe's cunning plan.