customer journey

Join 22 heads and directors of customer experience from as Barclaycard, Just Eat, O2, New Look, Post Office, Domestic & General, HSBC, and many more as they share best practice on creating customer-centric journeys across the multi-channel mix, engaging customers and winning staff buy-in for exceptional customer experiences with measurable ROI.

Join 26 senior speakers from iconic travel brands including: Airbnb, Kuoni, Hertz, TripAdvisor, Facebook and Instagram and many more as they share practical insight on how to drive conversions and attribute sales by optimising and innovating your multi-channel travel marketing and boosting digital and social media performance.

Join 17+ senior food and drink brands and retailers including ASDA, Kellogg Company, Monster Energy, Arla Foods, Morrison's, Mondelēz International, Twitter and Kerry Foods reveal best-practice case studies for on-trend, results-boosting digital food and drink strategies

Join 19 leading finance brands including Barclays, HSBC, AXA Wealth, MoneySuperMarket.com and Endsleigh Insurance and discover how to boost digital performance with engaging content and integrated cross-channel marketing strategies to optimise the digital customer journey in financial services.

Creating the best journey for your customers can be a long process which involves many different internal and external factors and joining up all the dots can take time. At today’s event, we will hear from many of the experts in that process and look at the best tools on the market that will help you manage the process effectively.

The IAB’s Customer Conversion Journey Research analyses the user journeys taken by online customers of three travel brands - British Airways, Virgin Atlantic and BMI.