Each month, the slightly gloomy chore of publishing the Digital Pulse result hits the top of my to do list. Or more accurately, I finally get hassled to the point where I actually manage to get the results on the website.
Since we began compiling this data from a monthly user survey (why not take it now - for each completed survey a donation gets made to WWF) the trend has been a fall in confidence which seemed to accelerate with all the bad financial news.
Despite rosy predictions from the blogosphere and beyond of the digital sector's immunity from the economic traumas, the scale of recession looks like the whole economy is in for quite a kicking.
After months of falling, the Digital Pulse showed a very slight increase (1.02%) in confidence across the digital industry in November. To borrow a phrase from the stock-market, this could be a dead-cat bounce whilst companies furiously tried to close businesss before the onset of December and the Christmas break. Outlook in current market conditions held ground between October and November with no change, and future expectations falling only slightly.
Digital Pulse is a confidence index for the digital industry, reflecting the
degree of optimism or pessimism that people working in digital media feel about
the industry. It is designed to find out how industry professionals are feeling,
how they perceive the current digital business climate, salary conditions and
their views on what it’ll be like in 6 months time.
June’s results showed an
overall increase in market confidence from May, coming in at 123.0 (up 1.4%).While specific confidence
in current market conditions continued to slide - as did faith in the
economic environment in six months time - the overall index reflecting sentiment
about conditions in the future increased, up to 126.1 (up 4.4% on
May's results show another fall in overall confidence - a drop in the Digital Pulse of 3.87%. However confidence in future conditions, 6 months from now, has fallen less, by only 2.5%.
From the figures, it could be tempting to conclude that feelings within the digital sector are on the slide but the index of future conditions may point to some light at the end of the tunnel. Although it's dropped, the figure is quite low and may indicate a general slowing of business rather than a race towards the edge of a cliff. Let's hope so!
The method for calculating the Digital Pulse has been adjusted to give a more accurate reflection of the industry's confidence, based on feedback from March's results. Using this new algorithm for both March and April's results, confidence dropped 2.5%, with most of the other indices showing small drops in confidence.
The UK’s digital media industries remain upbeat, with sustained confidence in employment opportunities and optimism about current market conditions, according to a new survey released today, 19th May 2008, by digital media community network Chinwag. (http://www.chinwag.com/digitalpulse/2008/03)
Digital Pulse is a confidence index for the digital industry. It is designed to find out how industry professionals are feeling, how they perceive the current business climate, salary conditions and their views on what it’ll be like in 6 months time.
Each month, Chinwag will poll its community, made up of practitioners working across the digital industries, to create a barometer of attitudes and confidence.
The results of the overall index indicate a positive outlook towards the current market position, with good confidence about the current market state and the wide availability of jobs within the market. Looking over the next six months however, this confidence slips 12.1 points (8.3%).