Chinwag

Last Wednesday Chinwag and Our Social Times held the long awaited Facebook Marketing Conference. The day was packed full with speakers, case studies, stats and quotes, our favourite still being from Tom from We Are Social, asking "are you a dipper or a smotherer" (in reference to Heinz ketchup that is).

The day was a huge success with over 120 people through the door, 22 speakers and a twitter hashtag that not only trended during the day but reached over 76,818 people (baring in mind we ended up with two hashtags being used #fbmk12 and #fbkm12)!

For those of you that could not attend the conference, we've done a recap of the event highlights with links to some of the presentations. It'll almost be as if you were there... just without the free chocolate (thanks again Cadburys Dairy Milk).

To kick start Social Media Week London September 2012 in the most inclusive, collaborative and 'social' way possible, we're sending out an open invite to join us for a Brainstorming Session on Thursday 26th July 2012.

SMWLDN Sept 2012 Brainstorm Session

The aim of the evening is to generate ideas and hopefully help create some inspiration for your SMW involvement. We'll be discussing themes, hubs, topics and events - so get your thinking caps on and come and join in the madness! Make sure you RSVP so we can ensure there are enough chairs for bums & nibblies.

This October will see the return of one of the leading global multi-platform events in the mobile industry, Apps World, 2-3 October 2012. This year’s Earl’s Court event is set to be the biggest yet with over 5000 mobile marketers, developers, mobile operators and industry professionals expect for the two days.

As an official partner of Apps World 2012, Chinwag have teamed up with Six Degrees to give you the chance to win two full access passes to the event in October.

Remember the Chinwag Insight: Facebook Marketing Conference that took place last October? Well, it's back and it's bigger and better than before. A day packed full of case studies, panels, advice sessions and insight into marketing on the 800m+ social behemoth that is Facebook with the new commercial realities post-IPO.

This time around we're reaching an even broader digital marketing and agency audience by partnering with Our Social Times, who run events covering social media measurement, marketing and analytics to bring you a day packed with strategy insight, analysis and practical examples of how to access, engage and build value from Facebook's massive data-rich audience.

The first event of the series is taking place in London on Wednesday 18th July with future events planned for New York and Singapore later in the year. Whilst we confirm the full programme details there's a chance to save 50% off the standard rate with a Trust Ticket.

Thank you to all that attended the long awaited Chinwag Insight: Psychology of Online Influence conference yesterday.

The afternoon was jam-packed with brain-busting insight from some of the leading experts from both academic and marketing worlds, bringing together theory and practice to build on the debate from the first event that took place during Social Media Week London in February.

Amongst the sea of information, here's a few of our favourite pointers on tackling online influence:

• 1. Know your target, 2. Communicate persuasively, 3. Sell with integrity.
• Relate to what bonds people and drives them to share: shared history, attitudes, society and culture.
• Identify the 5 types of influencers: idea starters, amplifiers, curators, commentators and viewers
• Provide 'social validation': ratings, reviews and pictures bump up effectiveness by 20%

We thought we would give you a little taster of who you can expect to meet at Chinwag's Careers Day this month... With the likes of LBi, Bloomberg, Yammer and more, the day will be one you wont want to miss!

The fair is taking place on Wednesday 23rd May in the Digital Shorditch Big Top at Hackney House. The main 'big top' tent will be the exhibitor hall where you'll meet premier agencies, start-ups and brands, there'll also be a 'little top' tent, filled with how-to sessions, workshops and CV surgeries, so you'll have plenty to do.

So to give you a sneak preview of who can you expect to meet there...

Turbo boost your career at Chinwag's Careers Day 2012.

Are you a grad looking for a step up into the digital world, or perhaps you are just looking for your next exciting challenge. Whatever the case, if you are a job seeker the Chinwag's Careers Day is where you need to be!

The Careers Day, taking place on Wednesday 23rd May, is part of the Digital Shoreditch Festival 2012 and is FREE to attend - it's the place to be if you are looking for that next role in digital. Registration is now open, so don't hang around & sign up now. 

We have a VERY exciting announcement regarding the future of Social Media Week London, and we wanted you to be the first to know!

You may have already seen, the first few cities returning for September's Social Media Week lineup have been released. This September, London, Social Media Week's second largest city, will also be joining this initial lineup!

For three consecutive years, Chinwag has hosted SMW London which will be moving from February to it's new September home as of 2012 onwards.

You may well have heard about the latest in our Chinwag Insight series, the Psychology of Online Influence, taking place on Thurs 3rd May. You'll be glad to know we've recently added to our impressive speaker line-up.

Along with our previously announced speakers, we'll be joined by the wonderful Elizabeth Kessick, Head of Insight at JustGiving and Dr Barbie Clarke, Founder and Managing Director of Family Kids and Youth.

The first batch of early-bird tickets have just been released for Chinwag Insight: The Psychology of Online Influence, a half-day conference on 3rd May in London that uses psychology to help marketers understand influence, decision-making, behaviour and intent.

An afternoon spent extracting meaning from a sea of numbers? We're looking forward to it, too! What better time to grab an early-bird ticket and for Chinwaggers (you'll need to login, or register if you're not a member already) there's a limited-time special offer to save an extra £50.

Following on from the successful session during Social Media Week London, Chinwag is excited to announce a half-day conference, The Psychology of Online Influence taking place in central London in early May 2012, with tickets going on sale next week.

Big data provides ginormous quantities of information about user behaviour, analysing but interpreting this avalanche of information provides plenty of challenges for marketers. This event brings together the worlds of psychology, behavioural economics and statistical analysis to provide actionable insight.

Google hosted their sellout Google@SocialMediaWeek event in London on Thursday 16th February 2012 at the SMWLDN 2012 Hub, sponsored by Google! (What a mouthful!)

If you weren't one of the lucky one's who managed to snap up a ticket, you can now watch the event online, right here!

Hear the latest thinking on social media and our wider social worlds from Google experts, academics and advertisers.