BuzzCity

Consumer confidence in mobile shopping is at an all-time high, with the majority of shoppers planning to buy Christmas gifts on their phones - 73% of whom have not done so before. Is this global phenomenon here to stay and what are the opportunities for forward-thinking advertisers?

As well as consumer trust in mobile shopping growing, around one in three customers are planning on spending over half of their festive budget via mobile, avoiding the traditional Christmas crush in favour of shopping on their own terms.