behavioural targeting

Rapid Response: Optimising the Customer Journey

stopwatch

It’s complex. It’s personal. It’s the modern customer journey. 

We’ve taken huge steps forward in understanding how ‘they’ interact with ‘us’, and a few things are clear:

  • The journey is complex
  • It involves multiple touch points
  • It is driven by unique influences and behaviour
  • To engage, we must get personal

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4 December 2012 by Tony Lawes

The IAB behavioural targeting workshop

A one day practical workshop presented with the IAB behavioural targeting council especially for media owners and publishers, will ensure you leave understanding the value of data and how you can capitalise on it.

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Date: 3 October 2011
Location: The IAB offices, UK

Media Playground 2010: Exploring innovation across the digital media sector

Four standalone seminars on: Targeting Technologies, Social Media, Digital Broadcast in a multi-platform World & Mobile Advertising. A showcase of innovation and advertising opportunities from across digital media, to helps delegates understand what opportunities there are and how best to utilise these within a media campaign.

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Date: 3 June 2010
Location: RBS, UK

AOP Behavioural Targeting Forum: B2B perspective

Behavioural targeting can help deliver more relevant content, provide select audiences to advertisers, improve inventory management and increase revenues. But how can publishers realise the benefits while protecting their reputation?

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Date: 30 July 2008
Location: Blue Fin Building, UK