Antony Mayfield

Monday's talk, Inside the Firewall Revisited, was a follow-up to our February session which looked at the future of the modern workplace. What happens when the behaviours and technologies of the social web start to permeate the insides of our organisations?

Whether you call it social business or Enterprise 2.0, the changes inside the firewall provide some of the biggest opportunities for organisations, and some of the trickiest challenges.

Professionally, Anthony Mayfield runs digital agency Brilliant Noise and is the author of best-selling book Me and My Web Shadow. Personally, as I find out, he's a man fascinated by the power and scope of what he calls the social media 'phenomenon'.